Heart of Jeddah Development Company (HOJDC) is an independent development vehicle spin off from Jeddah Development and Urban Regeneration Company (JDURC), which was formed in 2006 by a Royal Decree, and is mandated to bring the Heart of Jeddah project to reality. KDC Limited (KAIZEN) is the exclusive Development Manager for the Heart of Jeddah (HOJ) master-planned district project, and heads a consortium of 15 expert firms in various areas of discipline to deliver the project.

Key features of this complete mixed-use development include a multi-modal transit hub, multiple retail zones, family entertainment, a variety of food and beverage choices, exhibition center, commercial offices, hotels, medical center, and residential units and amenities of all types. All of these functions are organized around a world-class water feature and Dancing Fountain. Various districts within the project are linked together by a series of canals and associated pedestrian paths that wind their way through the site.

Community services like a Jumah mosque and community mosques, kindergartens, elementary, middle, and high schools, police station, civil defense, medical clinics and post office will be distributed throughout the development to provide services to the community. Heart of Jeddah is designed with sustainable principals that focus on providing connectivity, reducing the waste in the use of water and energy, encourages recycling, and support healthy living environment.